Vienna Design Week 2011: Misfits by Judith Seng and Alex Valder with J. & L. Lobmeyr

During Vienna Design Week the gallery space freiraum quartier21 INTERNATIONAL opened the exhibition “Totem and Taboo” exploring conventions in art and design.

As part of the exhibition the Berlin designers Judith Seng and Alex Valder explored the “taboo” of seconds quality pieces from the production of the Viennese crystal producer J. & L. Lobmeyr.

Well over 50% of the Lobmeyr production is rejected owing to various imperfections – regardless how small. Nothing being allowed to risk the quality of the companies products and by extrapolation its reputation for quality.

Judith Seng and Alex Valder used the seconds to create not only new products, but new quality standards.

And proved that just because something didn’t work out as planned doesn’t mean that it can’t be aesthetic and have its own intrinsic value equal to that of the “perfect” version.

“Totem and Taboo” can be viewed at freiraum quartier21 INTERNATIONAL Vienna until November 20th.

And more information on Misfits by Judith Seng and Alex Valder with J. & L. Lobmeyr can be found at: www.alexvalder.de



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